Find the gaps. Cut the waste. Get more from every ad dollar.
Your Google Ads account might be underperforming. Clicks come in, but conversions don't follow. Costs rise while results stay flat. Our PPC audit uncovers exactly what's happening inside your campaigns — and what to do about it.
What We Review
- Campaign structure and account organization
- Keyword performance and match type effectiveness
- Negative keyword coverage
- Ad copy relevance and testing opportunities
- Landing page alignment and quality scores
- Bidding strategy and budget allocation
- Conversion tracking accuracy
- Competitor landscape and positioning
Why It Matters
Most ad accounts carry 20-30% in wasted spend. Broad match keywords pulling irrelevant traffic. Campaigns running at the wrong hours. Top performers starved of budget while underperformers drain it.
An audit surfaces these issues with clear priorities. You’ll know what’s broken, what’s working, and where to focus first.
Ready to find out where your budget is going?
Request your free PPC audit today.
The Process
Who This Is For
Businesses spending $1,000 or more per month on Google Ads.
Whether you manage campaigns in-house or work with another agency, a fresh perspective often reveals opportunities that get overlooked. We’ve identified significant savings in accounts that appeared to be running well.
Get Your Free Audit
No obligation. Just an honest assessment of your account’s performance.
or email leads@digitalmarketingforlawyers.net
Related Services
- PPC Management — Ongoing campaign optimization and strategy
- SEO Services — Organic search visibility and rankings
- Landing Page Optimization — Higher conversions from your existing traffic
Common Questions from Attorneys
Yes. You get a written report with prioritized recommendations and a review call. There is no obligation to hire us afterward.
We need read-only access, usually through a manager account invitation. We don’t change anything during the audit.
We flag ad copy and landing page claims that commonly raise concerns under advertising rules modeled on ABA Model Rules 7.1 and 7.2. This is a marketing review, not legal advice. Your firm remains responsible for compliance, so confirm flagged items with your ethics counsel.
Personal injury, mass torts, criminal defense, family law, immigration, bankruptcy, estate planning, SSDI and veterans claims, and more. Each is benchmarked against its own competition and case value.
Yes. Many firms use the audit as an independent second opinion. The report goes to you.
We look at call length, form submissions that match your case criteria, and, where you can share intake data, cost per signed case. Cost per lead alone can look great while the cases are poor.
It varies widely by practice area and market, so we don’t quote a universal number. We compare your cost per lead and cost per signed case against your average case value.
Yes, if you run them. They behave differently from Search campaigns, so we review them separately.
Typically 3 to 5 business days after we get account access.
We recommend at least $1,000 per month in Google Ads spend, so there is enough data to analyze.