We Help You Generate High-Value Cases
Plaintiff law is unique. You're not just competing for clients—you're competing for million-dollar cases that can make or break your year. Generic legal marketing fails because it treats a $50,000 personal injury case the same as a $500 traffic ticket.
Our plaintiff-focused marketing strategies target high-value cases and qualified leads who need immediate legal representation.
Why Plaintiff Marketing Is Different
Our marketing focuses on attracting higher-value cases, not just more cases.
High-Value Case Marketing Services
Personal Injury SEO That Dominates Local Search
Target High-Value Keywords
- “Serious car accident lawyer [city]”
- “Wrongful death attorney [state]”
- “Truck accident lawyer near me”
- “Medical malpractice attorney [city]”
Content Strategy
- Case result pages for major settlements
- Practice area pages for specific injury types
- Educational content about claim values
- Local accident and safety information
Local SEO Domination
- Google My Business optimization for multiple locations
- Local citation building in legal directories
- Review generation from satisfied clients
- Local news and PR placement
PPC Campaigns for Immediate Case Flow
Search Ads Targeting Ready-to-Hire Clients
- “Car accident lawyer consultation today”
- “Personal injury attorney free case review”
- “Wrongful death lawyer [city] no fee”
- “Truck accident attorney near me now”
Local Service Ads Management
- Google Screened verification and setup
- Lead quality monitoring and disputes
- Profile optimization for maximum visibility
- Competitive positioning against other firms
Display Retargeting
- Follow website visitors for 6+ months
- Target people researching injury claims
- Sequential messaging building trust over time
- Cross-device targeting for maximum reach
Mass Tort and Class Action Marketing
Pharmaceutical Litigation Marketing
- SEO for specific drug and device recalls
- PPC campaigns for FDA warnings
- Social media awareness campaigns
- Email marketing to existing client base
Product Liability Case Generation
- Defective product keyword targeting
- Consumer safety blog content
- Recall notification campaigns
- Partnership with consumer advocacy groups
Content Marketing That Educates and Converts
High-Value Content Creation
- “What’s My Case Worth?” calculators
- Statute of limitations guides by state
- Insurance company tactics exposed
- Case study content with real results
Video Marketing
- Client testimonial videos
- Attorney introduction videos
- Case explanation content
- Virtual consultation setup
Plaintiff Marketing Strategy by Practice Area
Target Audience
People dealing with insurance companies
Clients with serious injuries requiring ongoing treatment
Marketing Channels
SEO for long-term case flow
Social media for brand awareness
Referral network development
Key Messages
No fee unless we win
Experience with serious injury cases
Track record of major settlements
Target Audience
Families of patients who died
Healthcare workers with inside knowledge
Marketing Channels
Content marketing about patient rights
Professional referral networks
Medical expert partnerships
Key Messages
Access to medical expert witnesses
Experience with hospital legal teams
Contingency fee arrangements
Target Audience
People referred by funeral homes
Clients from other attorneys
Marketing Channels
Community involvement and sponsorships
Professional referral relationships
Dignified content marketing
Key Messages
Understanding of family financial needs
Experience with insurance companies
Respect for grieving process
Target Audience
People following recall notices
Mass tort case participants
Marketing Channels
PPC for breaking news events
Social media awareness campaigns
Partnership with consumer groups
Key Messages
Free case evaluation for defective products
Experience with mass litigation
Resources to fight large companies
Referral Network Development
Medical Professional Relationships
- Chiropractors and physical therapists
- Emergency room physicians
- Plastic surgeons and orthopedic specialists
- Mental health professionals
Legal Professional Network
- Criminal defense attorneys
- Family law attorneys
- Estate planning lawyers
- Business attorneys who don’t handle PI
Community Partnerships
- Towing companies and auto repair shops
- Insurance adjusters and agents
- Funeral homes and grief counselors
- Local business associations
Case Generation ROI Analysis
Cost Per Case by Source
Google Ads:
- Average cost per case: $800-$2,500
- Time to generate: 1-30 days
- Case quality: High (immediate need)
- Scalability: High with budget
SEO:
- Average cost per case: $200-$800
- Time to generate: 3-12 months
- Case quality: Very high (research-based)
- Scalability: Moderate (content-dependent)
Referrals:
- Average cost per case: $100-$500
- Time to generate: Ongoing
- Case quality: Highest (pre-qualified)
- Scalability: Low (relationship-dependent)
Case Value Optimization
Focus on Higher-Value Cases:
- Serious injury keywords over minor accident terms
- Truck accident cases over car accident cases
- Medical malpractice over general personal injury
- Wrongful death over property damage
Geographic Targeting:
- Urban markets for higher case values
- Affluent suburbs for better insurance coverage
- Industrial areas for workplace injuries
- High-traffic corridors for vehicle accidents
Compliance and Ethics in Plaintiff Marketing
Advertising Standards
- Taste and dignity in messaging
- Truthful claims about experience
- Proper fee disclosure
- Competitive comparison guidelines
HIPAA and Privacy Compliance
- Medical information protection
- Client confidentiality in marketing
- Secure client intake processes
- Privacy policy implementation
State Bar Advertising Rules
- Truthful case results and settlements
- Proper disclaimers about past results
- Compliance with solicitation rules
- Ethical client testimonial usage
Plaintiff Law Firm Marketing Results
Case Study: Chicago Personal Injury Firm
Challenge: Generating consistent high-value cases in competitive market
Strategy:
- SEO focus on truck accident and wrongful death terms
- PPC campaigns targeting serious injury keywords
- Content marketing about case values and settlements
- Referral network development with medical professionals
Results in 12 Months:
- 340% increase in serious injury cases
- Average case value increased from $25,000 to $78,000
- Cost per case reduced from $3,200 to $1,400
- Generated $4.2M in additional case settlements
Real Results: Plaintiff Marketing Case Studies
We’ve successfully run hundreds of online marketing campaigns, finding tens of thousands of plaintiffs for cases against major companies including BlackBerry, Puritans Pride, Amazon, Western Union, Walmart, Hertz Rental Car, Blu E-Cigarettes, CarMax, Sysco Foods, US Foods, Pepsi, Tesla, Lowes, Home Depot, UPS, Halliburton, Whole Foods and many more. Most of our attorney clients don’t allow us to share all our work and results publicly. However, here are a few cases we have permission to discuss.
Over 1,300 Plaintiff Requests on Day One Product Defect Class Action The Blu E-Cigarettes class action case delivered exceptional results. Our client received over 1,300 new plaintiffs within the first day of launching the campaign. The case ultimately ended with thousands of plaintiffs joining their class-action lawsuit.
Over 100 Plaintiffs Employment Class Action The CarMax employment class action suit focused on sales consultants seeking compensation for unpaid wages. Our campaign successfully generated over 100 qualified plaintiffs for this case.
Hundreds of Plaintiffs Employment Law – Reimbursement of Expenses Class Action The Hertz Rental Car class action involved typical wage violation issues. The law firm wanted to generate plaintiffs from specific locations rather than targeting an entire state. Our targeted approach delivered hundreds and hundreds of qualified plaintiffs, strengthening their position in court and improving their settlement leverage.
Plaintiff Law Firm Marketing Results
Your Custom Marketing Plan Includes:
✅ Practice Area Analysis
- Highest-value case opportunities in your market
- Competitive landscape assessment
- Geographic expansion possibilities
✅ Digital Marketing Audit
- Current website and SEO performance
- PPC campaign optimization opportunities
- Content gaps and improvement areas
✅ ROI Projections
- Case generation estimates by marketing channel
- Investment requirements for growth goals
- Timeline for results and scaling
✅ Referral Network Strategy
- Professional relationship development plan
- Community involvement recommendations
- Partnership opportunity identification
Schedule your free consultation to discuss your case generation goals.
Specializing in marketing for personal injury, medical malpractice, wrongful death, and mass tort attorneys.
